NEW! MIST & MELT SETTING SPRAY

Hydrate, blur, and set: Your all-in-one beauty essential.

The secret to long-lasting, radiant skin. Elevate your beauty routine, one mist at a time.

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Meet Karimah

I’ve been curious about beauty from as young as I can remember, I enjoyed playing in makeup and bonding with other beauty lovers on the latest beauty trends, whether makeup, skincare or hair care. I saw a gap in the market for affordable, high quality cosmetics and started my beauty brand.

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Our Core Values

  • 100% Happiness Guarantee

    Your Satisfaction Is Our Priority. If something isn’t right with your purchase, we’re here to make it right—guaranteed.

  • Minimal Effort, Maximum Impact

    Our products are designed to deliver stunning results with minimal time and effort.

  • Financial Prudence

    We believe in providing high-quality products at affordable prices. We understand the value of money and strive to offer the best possible value for our customers.